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Pakistan Financial Literacy Week (April 14-18)

The National Financial Literacy Program (NFLP), launched by the State Bank of Pakistan (SBP), aims to promote fundamental financial education among the general public. Initially introduced in response to government directives, the program served as a pioneering effort to enhance financial literacy nationwide. Over time, it has expanded to include street theaters, social media campaigns, and promotional initiatives, complementing traditional classroom-based financial literacy sessions.

Continuing its commitment to fostering a financially aware and inclusive society, ZTBL is going to organize Pakistan Financial Literacy Week (PFLW) 2025 from April 14 to 18, 2025, in alignment with SBP guidelines.

This year, PFLW 2025 is expanding its scope with a more diverse and inclusive approach. The theme for the week is:

“Financial Inclusion through Collaboration and Innovation”
مالی شمولیت: باہمی تعاون اور جِدّت کے ساتھ

The initiative will focus on providing financial education to underserved groups, particularly students & youth, women, and persons with special abilities. Additionally, it will engage a broader range of external stakeholders, including non-bank participants, to enhance outreach and maximize impact.

PLFW 2025 Activity Targets : [Click Here]